Jatin Patro - Visionary, Social Entrepreneur, and Small Business Advocate

Prescription Leadership


Prescription Leadership - Open the Door
Jatin Patro - Solving Rubix Cube
" If I am to utilize my full potential, I must leave "

These were my parting words when I said goodbye to Intel and the corporate world 5 years back.

The luxury of a steady income had given me a reliable and predictable lifestyle that most people strive for. I was happy and got comfortable dreaming a future within those means. 

Somewhere along the way it hit me that no matter how well I do or how fast I climb up the corporate ladder, success will always be restricted to the confines of the company. It would limit not only my ability, but also my desire to do what the co-founder of Intel - Robert Noyce - once said, "Don't be encumbered by history. Go off and do something wonderful."

Ironically, parting with Intel was the only way I could set myself free to "go off and do something wonderful."

When the VP/GM of innovation group states that he does not expect employees to be innovators like Facebook and Google founders, or when a director in IT complains about having to deviate from cushy multi-year planning in response to a company-wide initiative to be more agile, it's time to either own your future and change the dynamics, or suck it up and resort to mindfulness meditation.

To be fair, I also met a personality at Intel - Doug Fisher (COO of DCG at Lenovo, at the time of this writing) who encouraged innovation that transcended the constraints of Intel. In the non-profit world, Marji Graf, President and CEO of the Rockville Chamber of Commerce in Maryland and Jeff Milchen, co-founder of AMIBA are worth a mention as those who stand out as leaders within their respective domains. If you know them, given them a shout-out.

Leadership is a term that has been defined and interpreted in too many contexts, to the extent that parents, project leads, supervisors, politicians, executives, entrepreneurs, teachers, and just about everybody with a title or a name could be considered a leader from one perspective or the other.

Managing a team, being a good role model, putting out a fire, leading a crowd, demonstrating courage, and such, while essential traits of a leader, are not "defining" traits of a leader.

You may not have heard the term "prescription leadership" in this context, and perhaps I'm coining a new term here, but it's how I personally identify the leaders who are the cream of the crop - those who strive to challenge the status quo and create new prescriptions - from the rest of the crowd who are content simply following existing prescriptions. Prescriptions that pave new paths, prescriptions that go against the flow, prescriptions that become the standard, prescriptions that impact the masses, prescriptions that better the future. These are the defining traits of leaders who leave a legacy.

I'm pioneering The Online Transformation for communities to deploy local alternatives to Google and Amazon that favor small businesses and local economies. I've shared my vision, the architecture, and the prescription for implementing this change not just locally, but on a global scale, in my book: Escaping SEO and Amazon

The next phase in my journey is the implementation of this vision. It's founded on a socially responsible business model that breaks out of the traditional models that have justifiably resulted in monopolization of the market by a select few big tech companies, referenced in my earlier blog post: Loser's Approach to Competition - Cripple Them!

Every now and then I'm reminded of the famous words from U.S. President John F. Kennedy's inaugural speech, "ask not what your country can do for you, ask what you can do for your country".

Soon I will be enabling wannabe entrepreneurs with the tools and resources to implement the online transformation prescribed in my book. It's a nationwide initiative for 1 new startup team per state who meet my definition of a leader, to own the deployment of their statewide search and shopping alternative to Google and Amazon, and in the process help their resident businesses overcome their online technology, time, and cost hurdles.

Entrepreneurship is not for anybody and everybody, but if you have what it takes to be an entrepreneur, opportunity never stops knocking... you just need to open the door!




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