Jatin Patro - Visionary, Social Entrepreneur, and Small Business Advocate


As a seasoned technologist and a visionary with over 20 years of experience leading uncharted IT and e-commerce initiatives, I'm challenging the status quo on current trends in website, e-commerce, search engine, and marketplace technology, that are becoming increasingly unfavorable for small businesses and local communities.

What Google refers to as Search Engine Optimization (SEO) is in fact Search Engine Overhead for businesses. Optimization is meant to result in efficiency... not overhead! It's not just SEO, though, technology and trends across the board are continuing to move in a direction that diminishes the relevance of small businesses and communities. Unfortunately, rather than question such trends, the vast majority of businesses and their service providers have accepted these unfavorable trends as the norm!

I'm pioneering The Online Transformation and leading the conversation to level the online playing field and enable small businesses to overcome current online frustrations with technology, time, and cost independently, while also enabling local and virtual communities with the online infrastructure to build and deploy independent community-centric search engines and shopping marketplaces as alternatives to Google and Amazon.

Among other things, I volunteer as a business counselor and online sales and marketing instructor at non-profits such as SCORE, public libraries, and various Chambers of Commerce, and am also working on publishing a series of books prescribing The Online Transformation that's a must for long-term survival of small businesses and their communities.
Jatin Patro, Founder and Owner of SharedMall

  • 9+ yrs as Founder/Owner of SharedMall
  • Business Counselor at various Non-Profits
  • Chairman of Workshop Committee, SCORE (PDX)


  • 14 yrs leading IT Initiatives at Intel
  • 3 yrs developing Web solutions at FedEx


  • Masters in Computer Science
  • Masters in Environmental Engineering