Jatin Patro - Visionary, Social Entrepreneur, and Small Business Advocate


I'm a seasoned technologist with over 22 years of experience leading uncharted IT and e-commerce initiatives at Intel and FedEx, currently committed to improving the short-term and long-term survival and growth prospects for online businesses through the deployment of SharedMall - the next generation website and e-commerce platform, where technology/time/cost are no longer hurdles to online growth for small businesses, and where Search Engine Optimization (SEO) is no longer an overhead.

What Google refers to as SEO is in fact Search Engine Overhead for businesses. Optimization is meant to result in efficiency... not overhead! It's not just SEO, though, technology and trends across the board are continuing to move in a direction that diminishes the relevance of small businesses and communities in the online competitive landscape.

I'm leading the conversation to challenge the status quo on online technology and trends that are unfavorable to small and independent businesses, described in my book - Escaping SEO and Amazon - that helps the reader learn about the real-world online challenges from current technology and trends online, and offers immediate relief to small businesses through a prescription for online success, while laying the foundation for a future that favors small businesses online.

Among other things, I'm a board member at the Portland chapter of SCORE and I also volunteer as a business counselor and online sales and marketing instructor at non-profits such as SCORE, public libraries, and various Chambers of Commerce.
Jatin Patro, Founder and Owner of SharedMall

  • 9+ yrs as Founder/Owner of SharedMall
  • Business Counselor at various Non-Profits
  • Chairman of Workshop Committee, SCORE (PDX)


  • 14 yrs leading IT Initiatives at Intel
  • 3 yrs developing Web solutions at FedEx


  • Masters in Computer Science
  • Masters in Environmental Engineering
  • Bachelors in Civil Engineering